Opening and Closing Lines for Emails that Work for Your Sales


Artem Tunik -

Cold emailing and email marketing, in general, is a competitive environment for every salesperson online. Every time you have to develop approaches to stand out from the crowd. That is the reason we are about to look through the examples of opening lines for email, as well as closing lines, to make receivers not only open your letters, but also make purchases or any other required conversions. You will learn some examples that have been tested in real life. But remember that they are only guidelines for your inspiration. You can use them as given for a while, but very soon you will need to create your own ones in order not to be lost in a bunch of other campaign emails.

What Approach Is Better to Avoid in Opening Lines?

Before moving to the examples you should follow, let’s take a look on the approach you should try to exclude from your opening lines for business letters. We mean the typical line like “Hello, Mr/Mrs [Last name], my name is [Name] and I am a [position] in the [Company name]”.

Firstly, using the sentences like this you make you sound like a salesperson immediately. It does not mean that we need to hide the purposes of our emails. But there is no need to scream about from the very beginning.

Secondly, you waste the email space on writing your name while it is already has been mention in the inbox or in the signature. The same thing is with the company name. Add all the contact information to your signature and use opening lines for getting the reader’s attention and setting the contact.

Good Opening Lines for Business Letters

The beginning of the email sets the following communication. You have already succeeded in grabbing the attention as your letter has been opened. Now you need to strengthen the connection and motivate the receiver to keep reading. Below you will see some variants and ideas for creating working good opening lines for emails.

  1. Mention triggering events. You can reach a noticeable success if use this trick properly. Learn about your prospect and select the significant event that is connected to your offer. Also, you can congratulate the receiver and set the positive basis for future communication and provide some suggestions that might be useful:

– “I have heard that your company recently [event]…”;

– “I want to congratulate you on [professional achievement]…”;

– “I want to share some thought on improving [activity, results]…”.

  1. Use questions. You may offer a solution to the problem you know your prospect may have, or which is typical for the target industry. Provide the statistics or other useful information that will lead to the following content. Or you can ask for the opinion and make the reader think of the given topic. This trick can be used in closing line for the letter as well. Also, you can create a question that will help the person imagine the perspectives of your possible collaboration. Here are some examples that can reflect these ideas:

– “Did you know that [interesting fact, statistic data, common problem]?”;

– “What is your opinion on [event, case, situation]?”;

– “Can you imagine the benefits for your business that can bring [product, approach, service]?”.

  1. Boost receivers’ ego. When you did your research and have main info about the receiver, you may consider what events, achievements, and results the receiver can be proud of. Mention it in your best email opening lines, or ask for the advice and show that you respect the level of the professionalism the receiver has reached for now:

– “Great thoughts in the recent [publication, post]…”;

– “I’ve been watching you achieves and want to highlight that [achievement]…”;

– “I hope you will give me advice on [problem, topic]”.

  1. Highlight the common things. You may have worked together on the same problem. Or you know that the person shares your thoughts about some problem. Use this info in your message. This approach is suitable in any part of the email, including best letter closing lines. But in the opening line it will help to set the positive basis for future mutually beneficial relationships:

– “I have noticed that you know [connection]. We have worked with [connection] on…”;

– “[Mutual connection] has recommended contacting you…”;

– “I have read your comment in [platform, site, blog…] and it grabbed my attention…”

  1. Provide your message’s value. Give the reason to keep reading your email in the first place. Highlight that your email contains the irreplaceable value for the reader. This approach is based on your knowledge of the receiver’s pain points:

– “I have a solution for [problem, pain point]…”;

– “My activity is aimed at helping in [problem, pain point]…”;

– “I have worked with [company] recently and we have reached [results] in the [problem]…”.

Email Closing Lines Samples

The last but not least part of the email is the creating of the best closing lines for business letters. It should serve as a logical finale of your message and make the person think about your offer or information after he or she has closed the email. But before you need to try to encourage do what you want considering the purpose of the campaign. Here are some tips for you:

– think of the readers’ needs;

– set the expectations in your message;

– provide the solution to the problem instead of promoting your product;

– ask for sales;

– show the reader the following steps.

Now let’s move to the examples that can be used as templates or guiding point for designing your own alternatives.

  1. Usage of the assumptive close. This approach is a bit manipulative. But there is nothing wrong with it as it will work only in case the person really has interest. Such closing lines for sales are not pushy and can be just an additional encouragement for the prospect:

– “When can we start working on [problem]?”;

– “When you want to receive [product, service]?”;

– “Which offer is preferable to you?”.

  1. Ask for the sale directly. You do not have to avoid mentioning that the main purpose of your email is selling the product or the service. Provide the non-pushy closing line with a question about further actions of the reader:

– “I think that [product, service] can be helpful in your work. Don’t you agree?”;

– “Do you want to try [product, service]?”

– “If you are interested in this offer I can direct you to the person who will help you with [order, purchase, implementation].”

  1. A few more lines to close a sale. Here are some more closing lines for emails that can help you to end the cold email and drive the receiver’s actions:

– “If you do not have any questions left, we can start…”;

– “I suggest discussing the available pricing…”;

– “I look forward to your thought on my offer”.

These variants will help to set the fundament for the next step of your possible collaboration with a prospect. What is called the closing line of a letter considering business emailing? It is your chance to motivate the person, who has already read your letter to do the particular action.

Define Your Own Opening and Closing Lines for Sales

As we already stated, it is hard to provide fit-for-all solution considering opening and closing lines. So we want to encourage you to work on your own samples. It is good for starters to use the given templates to save time and launch the campaign quicker. But if your goal here is to become successful in email marketing you should design and test your own email patterns. Your business email opening lines for letters could be similar to those we have mentioned above, or you will be able to discover a completely new approach that will override all the previous ones. The email marketing field is constantly changing a thing so you need to keep up with it.

Opening and Closing Lines for Emails that Work for Your Sales
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